Here at Core Home, we are no stranger to the art of producing private label. After all, approximately 40% of our business comes from collaboration and production with our private label partners.
Our partners have access to our internal state-of-the-art modeling technology, 3D printers, and our in-house engineers to custom render products and planograms. Trusted by some of the most influential international companies, our private label partners continue to place their confidence in our expertise and transparency.
Our approach to testing and adherence to mandated regulations ensures our products meet internal and external standards and specifications. As experts in manufacturing, we have the know-how and resources to bring any private label ventures to life.
To learn more about private label opportunities, please email:
“Core Home is a brand that evolves with the changing needs of our consumers. Our goal has been to revolutionize the housewares industry through the incorporation of aesthetics and sustainability. We were founded on a commitment to bring unique, top-quality products to the housewares market; it's a commitment we are reminded of daily, and constantly try to demonstrate through ingenuity in our products.”
- Alan, Co-Founder & Chairman
“Core Home is the manifestation of a journey we began in 2009 to curate fashionable and eco-friendly bamboo kitchenware. Since the success of our first initiative, we have grown immensely. We’ve added so many elements to our breadth of products including cookware, hydration, and unique everyday home accessories. Dedication, humility, and adaptability are what have allowed us to remain at the forefront of sustainability and design, fostering our endless innovation.”
- Steven, Co-Founder & CEO
In 2009, young entrepreneurs Alan and Steven were inspired to create sustainable and fashionable bamboo kitchenware that would be accessible to everyone and Core Home was born. Since then, we have grown tremendously, making a name for ourselves in the housewares and kitchenware industries through a myriad of in-house brands including Core Kitchen, Brooklyn Steel Co., and Manna Hydration.
Founded on family values, Core Home prides itself on running our operations like an old-school small business, where employees at all levels can express their needs and are taken care of like they are family. We take these values into the 21st century, emphasizing diversity and empowerment. A family looks out for their own regardless of differences and at Core Home, these differences are celebrated. Our team proudly represents people of all genders, races, religions, and sexualities. Built by family, our company is continuously striving to be more inclusive, accommodating, and welcoming just as our parents taught us to treat people. We aim to give our team members everything they need to succeed and provide for themselves and their own families.
As a proud NYC resident, Core Home has actively given back since the company was founded in 2009. Supporting the city we call home is an integral part of our business model.
Our collaborations with well-loved IP are a major part of our output. From the hottest TV series to celebrity chefs and more, we pride ourselves on innovating unique licensed products in any category imaginable.
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Core Home is an Equal Opportunity Employer with a zero tolerance policy for discrimination on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation.
We commit ourselves to creating an inclusive and diverse environment where people of all backgrounds are welcome to express themselves and contribute their unique perspectives. In all spheres of operation, including hiring, we strive to acknowledge and move beyond our own biases so our company can promote equity-based decisions. We hire, employ, train, promote, and compensate individuals based on merit and performance-related qualifications. All are welcome to apply.
We’re always looking for enthusiastic, creative collaborators to bring our range of items to life on social media. Whether you’re an avid home cook or baker, outdoor adventurer, or face mask enthusiast, Core Home has something for everyone.
We pride ourselves on producing quality products while staying environmentally conscious. Our team consistently strives to innovate our production methods by using recycled materials and developing tools that promote a more eco-friendly lifestyle.
Our eco-friendly ranges prioritize the goals of our customers and our company with a refreshing twist on sustainability. We aim to reduce single-waste plastics and other discarded materials into entirely new and exciting tools.
Conserves at least 5.4 tons of VOC emissions annually
Purifies emitted waste gas with up to 98% efficiency
Generates 1.85 million kWh of electricity through solar panels
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We acquire and scale brands at an inflection point ready for their next chapter.
Whether you want to stay involved and continue building the brand alongside us, or fully transition out, we’re flexible in finding the right path forward.
Core Home is a New York–based lifestyle consumer products company founded by two brothers. What began in 2009 as a disruption of the housewares industry with eco-friendly, fashion-forward bamboo products has grown into a multi-category business across the home spanning Toys & Games, Pet Essentials, and Health & Beauty. Along the way, we’ve built a scalable platform - trusted relationships with the nation’s top retailers, and a fully integrated sourcing, logistics, and operational backbone.
Founded on principles of rigorous analysis and long-term value creation.
Respecting the founders' vision while providing the tools to institutionalize.
Driving growth through channel expansion and supply chain optimization.
Experience building brands and navigating retail. From product positioning and packaging to pricing and retail sell-in
Cross-functional capabilities across sourcing, logistics, finance, and marketing to help scale efficiently
eam of founders who have built brands firsthand, with additional experience from larger CPG organizations - combining scrappy execution with scaled discipline
We operate with the agility of a small team, backed by the resources of a larger platform, resulting in speed, focus, and support without the layers of a traditional corporate environment
A dIFFERENT PATH TO SCALE
As founders and operators ourselves, we understand the realities of building and scaling a brand - capital constraints, operational complexity, and the pressure to sustain growth.
We work closely with founders and operators to assess where the business stands today and determine the right path forward.
You’ve built a differentiated product with early traction
Growth has plateaued due to capital or operational constraints
You’re considering a transition (full or partial)
A product that solves a real consumer need with a defensible brand identity and IP.
We tailor each partnership based on the stage and potential of the business.